the eternal brief

we are not

very corporate.

in fact,

we're anything but.

we hate that stuff.

we're a little bit ironic

quite warm

personable really

our clients

well

our clients

shame

they are all in these big offices

huge teams

pressure

targets

but us

us

we just ended up here

doing this thing

which is our art

really

only we sell it to them

and they talk this language

which has turned into

our language

the language

of our lives

but we're not that -

not that at all -

really

we're funny

rebels

artists

thinkers

real

people

and we need it

to reflect that

it's really important

actually

really

who we are

and we aren't corporate

not corporate at all

but we do need to sell

quite a lot actually

quite urgently

really

so

we need to be hard

and big, too

heavy

hitting

but still

humorous

and light

like we are

on Sunday afternoon

when we're sitting in the creeping sun thinking

how it used to be

when we were young

thinkers

artists

resistors

poets

music makers

melody singers

we need to have some of us

in it, some light

a lot of light, actually,

considering

we're

doing business

with office blocks

negotiating

with towers

so we don't know...

because everything we've tried so far

is either this

or that

but not it

we can't get the mix right

and the vibe is really important

really

the humour

the light

 

it's who we are

 

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